Social Evolution - Website Design, Web Development, SEO and Online Marketing

Corporate Identity and Branding

Your corporate identity is more than just having a zippy logo, or choosing your corporate colourscheme, it is a combination of things from colours and typeface to the tone of voice used, all of which together announces the personality of your business to potential customers.

Good corporate identity enables you to stand out from the crowd, showing a professionalism, values and beliefs of your organisation. Social Evolution can help you to form a cohensive message for your company and the image you want to project.

The fundamental idea and core concept behind having a "corporate image" is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely a matter of picking some colours, some typefaces, a logo and a slogan.

All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.

Contact us to discuss how Social Evolution can help you and your company develop a vital competitive edge within the modern digital marketplace.